If your winery sells wine online (doesn't everyone these days?), this analysis of online wine store growth patterns is relevant. The money quote:
Repeat business is where your investment online becomes truly viable, but without new customers you will never reach your full potential online.
Of course, you have to have the data about your web visitors to decide where you stand.
Wineries need to do several things to boost their online DTC sales....
First, spend a few minutes doing keyword research. Think about the things that separate your winery from others - weddings, events, picnics, or your awesome winery dog.
They also need to build a social presence on forums, blogs, and social communities. These outlets will collectively drive traffic into their sites...and hopefully sales.
Posted by: eWinery Solutions | April 02, 2012 at 01:54 PM