The Winery Web Site Report

2 Things To Do *Before* You Waste Time With Google Analytics

From this brief-but-insightful-article at Search Engine Guide:

1. what needs to happen on your site to get your business where you want it to be, and
2. identify which metrics will tell you if what you want to happen is happening.

Simple to state, but it requires you to think more deeply about your business.

Is Your Winery a Priest or a Coaster?

If your winery sells wine online (doesn't everyone these days?), this analysis of online wine store growth patterns is relevant.  The money quote:

Repeat business is where your investment online becomes truly viable, but without new customers you will never reach your full potential online.

Of course, you have to have the data about your web visitors to decide where you stand.