The Little Things Count: Link Color

Yes, there are winery website disasters.

But even small changes, like a red link vs a blue link can make a gigantic difference in click-throughs (and perhaps, conversions as well).

And that's why you have to test and measure!  For the record, I guessed wrong.

(PS - if you worry about website conversion rates, Which Test Won? is worth subscribing to...)

Comments

[rick]

Agree with the point, but the test's not valid. Oh, it is statistically, but 1) it was an in-house test and 2) they didn't measure purchase conversions, just clickthroughs. To make that particular test valid they need to test on real world traffic and they need to test success metrics that have a business impact, i.e. conversions.