Last night (Saturday, September 24, 2011), the winners of the Sonoma County Harvest Fair were announced:
- Wilson Winery: 2009 Zinfandel, Dry Creek Valley, Sawyer Vineyard
- Kenwood Vineyards: 2010 Pinot Gris, Russian River Valley
- Gloria Ferrer Caves & Vineyards: 2007 Brut Rosé, Carneros
As I write this on Sunday morning, this story is the most-read news article on the Santa Rosa Press Democrat website.
BUT, not a single one of these wineries has the good news on their websites (either on the home page, or on the "news" page of their site). People are reading the news, searching for the winery on Google, visiting their home page, and finding...nothing.
(Update: as of 8AM Monday, 9/26, Wilson Winery has updated their home page.)
Consider the lost PR value of this oversight. It happens once a year -- you'd think people might plan for it. And yes, it's a weekend, but last time I looked, wineries are open for business on the weekends.
To their credit, Wilson Winery and Gloria Ferrer have updates on their respective Facebook pages (here and here), but unfortunately, these updates will only appear in the news streams of people who already Like them, and will disappear fairly quickly in the news stream.
As Vin|65 pointed out, your winery website is the hub of your (online) marketing activities. Something as newsworthy at this award should be featured on your home page for a week after the event.
Obviously, these winning wines may soon be sold out. A winery in this glorious position should still have an offering of some sort for people who missed out (a different vintage, a special deal).
You lose the value of publicity when you fail to engage the people who look for your winery and wines as a result of that publicity.