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It seems obvious, but bears repeating: if you are using QR codes to send visitors to your website, make sure that the page they land on looks good on a mobile phone.
Otherwise, you're just pissing people off.
(Note: this is not a comment on Fiasco Wines. I just liked the presentation of the QR code on their bottle.)
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I agree with Michael…Where you direct the QR Code user is critical. I’m now realizing the time (and money) to create a campaign around this is technology is paying off. What you don’t want is to lose precious eyeballs by directing them to a complex/busy landing page. I typically direct to a custom and very simplistic page for the QR Code, which significantly lowers my abandonment rate. Also, don’t forget to format the QR Code with analytics so you can segment and track of all your efforts. Need more info, email me directly at: val@womclub.com
Posted by: Val K. Levey, General Manager | Wine of the Month Club | August 05, 2011 at 08:56 AM
Also testing is important... I just tried to view this QR code and it had a server error.
Posted by: Kim | August 05, 2011 at 09:36 AM
BTW, this QR code translates to http://tr.im/BKbr
Unfortunately, the tr.im domain name is not resolving, so this QR code is non-functional, at least until that is resolved.
There's no real reason to use a URL shortener like tr.im with a QR code. If you must, choose a more reliable service like tinyurl.com, bit.ly, or goo.gl
Posted by: Mike Duffy | September 10, 2011 at 03:26 PM