I felt a little silly about having posted yesterday about A/B testing results for wine products, because I'm pretty sure that most wineries (since most wineries are small wineries) aren't doing A/B testing.
Number one reason? They have no idea how to do it. Followed closely by "no time to do it."
Serendipitously, this post from CopyBlogger showed up the same day: Why Split-Testing is Like Sex in High School. Despite the headline, it's a nice little tutorial on split (or A/B) testing. If your website is based on Wordpress, there's even a handy tool to help you.
In order to do A/B testing, you need some way to measure things. So, the first step is to make sure you have some sort of analytics package installed on your website. Google Analytics is free and more than overkill for most winery websites.
What's the first page on your website you should A/B test? Probably the most popular page on your site, where you should be trying to lower the bounce rate. Again, you'll need some sort of measurement tool to tell which page that is.
Got questions about A/B testing or Google Analytics? Leave a comment, and I'll do my best to answer it.