I didn't write it, but what a terrific title!
It comes from the Washington Wine Report, run by Sean P. Sullivan. And here's the money quote:
90-95% of winery websites stink because they say little about the winery and even less about the wines. They provide largely generic information rather than specific information about who you are and what differentiates your winery.
The post also points out that most winery websites aren't up-to-date, something I've mentioned before.
The comments (36 at last count) are interesting. Someone points out that the Washington Wine Report website ain't all that great either, which may be true, but is irrelevant to the author's point. What prevents most wineries, regardless of size, from having an attractive, distinctive site which meets the needs of visitors?
One commenter (JJ) had this thoughtful contribution, which is worth quoting:
Many of the real small wineries simply do not have the time or money to spend on getting every last detail on their website. With web-development costs often into the triple-digits per hour, you can see how the average startup might take a bare-bones and minimally updated approach, particularly if they make more than a handful of wines. Bloggers are by design the generators of their own content, but oftentimes winery folks do not have the skills and/or means necessary to generate meaningful content, which means they’ve got to pay someone else to do it. You’ve got to sell wine in order to pay for things like a website, but without a nice website it’s harder to sell wine. It's obviously a conundrum, and I'm sure that many winemakers put off spending all of that time and money out of frustration that they have to spend so much time and money to make it happen. Perhaps it's not the savviest decision, but it's certainly a reality in the industry.
And yet somehow, some (small) wineries *do* have nice websites. What's their secret? Inquiring minds want to know, so leave a comment...
PS - the person holding their nose in the picture is not Sean P. Sullivan.