The Winery Web Site Report

Why you still need a website for your winery

John Scalzi echoes a point which was also made by my pals at Vin65:

So, let’s go back to 1998. You’re a new writer winery and you want to establish a permanent residency online. Which would be wiser: Having your own site at your own domain, or putting up a site at GeoCities?

It's easy to get caught up in the swirl of excitement around Facebook, but your winery website is still the anchor for your online presence because you control it.

(By the way, Scalzi writes science fiction, and if you haven't read Old Man's War , you're missing something.)

Dear comment spammers....

I find it highly unlikely your real name is Gucci Bags.

In other words, if you leave a comment, you'd better

• use a name that meets standards for normal, 
• use a URL which isn't hawking Air Jordans, herbal supplements, or some new atrocity, and
• post a message which contains content and links relevant to winery websites.

Otherwise, I will delete it and/or mark it as spam (depending on how much ill will you've generated for yourself).

Thanks for listening.

Sincerely,
Mike

What she said...

Two worth-your-while posts from Leah Hennesey over at Millennier on the sad state of wine marketing.

She forgot to mention The Most Interesting Man in the World.  And he sells beer, for chrissake.

Stay thirsty, my friends.

The Ultimate Guide to Facebook Marketing

A comprehensive list, organized by topic, of 70+ articles covering everything you might want to know.

If your winery is marketing on Facebook, this is a terrific resource.

You're welcome.

Should You Let People "Like" Your Wine?

I got some comments on a recent post which doubted the value of Facebook in actually driving sales.

You may find these statistics about the impact of a Like buttom on sales interesting.  One example:

American Eagle added the Like button next to every product on their site and found Facebook referred visitors spent an average of 57% more money than non-Facebook referred visitors