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Well, actually it's What I want from a restaurant website from The Oatmeal, but you get the idea. When you address the needs of your visitors, you win.
Regardless of the industry in which you operate, you've got to be able to think like a visitor.
If you are using Facebook to engage with fans of your winery, learn how to convert visitors to your Facebook page into "fans" (i.e. getting them to Like your page) much more effectively.
Basically, it entails recognizing whether someone is already a fan (or not) and giving them an appropriate (and possibly personalized) message.
If you do this, please send me a note so I can visit your Facebook Page!
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