Want ideas for how to sell an extra 40 or 50 cases of your wine? Take a look at this article from Wines & Vines
Thomas explained that Donelan’s unique marketing program is based on the personal touch: “When you sign up for the mailing list, Joe (Donelan) makes a phone call,” he said. “When you buy a bottle, you get a handwritten note. These people become our continuing ambassadors.”Even when people buy online, the personal touch can't be beaten. This is one thing that small wineries can do that sets them apart. Technology can help (e.g. giving you that list of people who get a handwritten note), but it's all in support of making that personal connection with someone who is interested in your wines.