World Cup Marketing

 

I bet you didn't think about it (I sure didn't).  But almost any big event can be an opportunity to promote your wines in an interesting fashion.

Here's a clever World Cup marketing program that sells web design books, of all things.

If computer geeks can do it, so can your winery.  It just takes a little imagination and planning.  This sort of thing becomes easier if you have a (rolling) 12-month plan for marketing your wine online, something I highly recommend.

For another interesting take on monthly wine marketing on your winery Web site, take a look at what Swanson Vineyards is doing.  Each month they have a specific lifestyle-related promotion, featured on their homepage.  Of course, you have to commit to updating your Web site every month, but you should already be doing that.

Comments

[El Jefe]

That book promo is pretty cool, wish I had thought of that... All Star Game, anyone?

Update at least once a month absolutely. But make sure your "price pints" match between the promo page and the product page! (NB: I make boo boos too.)