I occasionally rant about how most wineries seem to look and sound alike. You know, the whole "picture of a vineyard on the home page" thing.
This post from Naomi Dunford is a great explanation of why you should make an effort to do something different from every other seller of fermented grape juice. Basically, because your brain is designed to attenuate repetitive stimuli. We tune things out.
Consider this commercial. It's so effective because you've never seen anything like it before.
There's now a sequel, which is still fun, but less effective because it's the second one.