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May 19, 2010


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Being a wine lover, I enjoyed going through your blog. keep on posting.

Robin Coolidge

Part of the key here is trust, I think. Unless you already know someone that you trust, then you have to collect a lot of opinions and see where there are commonalities. Once you see a lot of people with the same opinion, and start to recongnize the outliers, you can start to form your own.

In the wine business I think it starts with a special experiance, a story that draws people in and helps them build trust. When that first time customer walks in I try to begin to relate to them, to tell a story, and through that experiance build a new trust relationship. Once trust is achieved, my opinion becomes the important one, or at least higher ranking than the other 10,000 opinions found via Google.

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