I'm just going to quote the e-mail I got from Anne Holland's Which Test Won?:
Can you guess which newsletter template got nearly 12% more clickthroughs? The changes are subtle, but they definitely made an impact.
Let's face it, 95% of marketers probably don't bother to test their email templates ever ... even though email contributes significantly to the bottom line (especially considering its low cost.) This makes me nuts!
Testing your email template is fairly quick, easy, and cheap. I hope this week's test inspires a few marketers to consider doing it. OK, my little rant is over.Go, take the test, and be sure to sign up for her weekly newsletter/reminder. It's fun (and educational) to see if you can pick the winner each week, and I'm sure it will give you some ideas for improving pages on your winery Web site.