The US is full of wineries. According to Wines & Vines, there are now 6,589 US wineries (based on my experience with The Winery Web Site Report, probably half of them have Web sites).
76% make less than 5,000 cases a year (41% make less than a thousand).
How do you intend to stand out from the other 6,588 wineries? You're all selling, in one form or another, fermented grape juice.
What's your unique, engaging story?
PS - the original quote was "My God, it's full of stars!"