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April 09, 2010


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El Jefe

The very thought of 6,589 wineries is quite monolithic, isn't it?

Mark's Wine Clubs

I think it's an easy conversation if they are in markets without local competition. They can use the buy local argument and have a tasting room, which sells a ton of product for them.

For others, especially in the fine wine market, it's a harder road to go down and they need to be more creative and willing to use media to not only tell their story, but to let people sample their product.

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