Want to increase the number of e-mail signups in your tasting room?
May I suggest a simple, sexy iPad application instead of those annoying little postcards?
I can guarantee that anyone who visits your tasting room will want to pick up and play with the iPad. Why not capitalize on that?
Plus, some of that Apple mojo rubs off on you by association. (Do wine drinkers use PCs or Macs?)
(I was just reading that Apple reportedly sold 120,000 iPads on the first day they were available for pre-order.)
PS - if you'd like such an application for your winery, please contact me ASAP.