Have a read with your cup of Sunday morning coffee: The brand, the package, the story and the worldview
We start with this: if I've already purchased and liked your product, the packaging isn't nearly as important. I'm talking here about packaging as a sales tool for converting browsers into buyers. (If you're already a buyer, all I need to do is remind you what we look like).
If this doesn't make sense to you, wander into the wine section of your local market and look at the all the pretty labels.Enjoy your Valentine's Day!