This post from StartupNation.com has several useful ideas for wineries trying to market via Twitter:
I truly believe social media is the future for small business marketing and I hope you can find at least one of these ideas helpful in your efforts to engage online. Always be on the lookout for innovative new ideas to reach your customers and don’t be shy. A sincere, heartfelt, and playful “hello” to your customers will be appreciated more times than not. Just make sure you have the infrastructure in place to monitor, measure, and manage all those new customer interactions.
If your winery is active on Twitter (and even if it's not), take a look.
(And as long as you're at it, please take my 2010 Winery Sales survey. Results will be summarized in a future post.)
Twitter will be the new Pet Rock by 2012.
Posted by: Muse Micro | January 14, 2010 at 03:32 PM
The day I quite painlessly got a cable internet problem solved by interacting with Comcast on Twitter made me realize that Twitter or something like it is here to stay. Twitter itself may go away, but the concept won't.
Posted by: El Jefe | January 16, 2010 at 12:36 PM