Here's an interesting approach to re-designing your existing Web site. Rather than the "one fell swoop" approach, you might want to try "test and measure."
Net result: a 210 percent increase in sales of a $29.97 product (no, it's not wine - so sue me! The principle is still valid).
Again and again, the secret to improving your winery Web site is the ability to easily make changes (and test them).
Is your site easy to change? If not, what are you doing about it in 2010?
(If you haven't already, please take my 2010 Winery Sales Survey. Thank you! The results will be summarized in a future post.)
(I note that I'm not the only person conducting a winery survey.)