If there was ever a crowded marketplace, it's wine. There are approximately zillions of bottles to choose from on retail shelves. There are another half-a-zillion Google results for wine. What to do?
This video contains some thoughts which may lead you and your winery to an answer.
It echoes my thoughts on wine labels and vineyard pictures. It's the essence of Seth Godin's Purple Cow.
Leave your examples of wines and wineries which stand out from the crowd in the comments!
I like the labeling on this bottle of St. James Winery Pink Catawba.
http://www.stjameswinery.com/shop/wine/sweet/pink-catawba.html
It's really simple and stands out against the other bottles when lined up.
Posted by: Anthony K. | December 04, 2009 at 01:23 PM