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November 12, 2009

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Wayne Young

This falls so much into the realm of "internet Black Magic" that I can't even begin to understand.

What I DO try to understand, thru the TYPEPAD dashboard, is where my hits are coming from. Which sites are referring to my blog...

I only just started using keywords for my blog. I'm not even sure how THAT works...

Are analytics necessary for a simple blog?

Mike Duffy


Wayne:
The short answer is "Yes."

There are several stats that even a simple blog is interested in, including the one you mentioned (Who is referring traffic to my site).

Additionally, you probably want to know whether traffic is increasing or decreasing.

Are the people who visit your blog more likely to be new visitors, or people who have visited before? Repeat visitors are a sign that your blog has a following.

Do people tend to visit one page and leave (this is a common blog pattern - people come to the main page, read whatever's new, and leave), or do they visit several pages?

Lastly, what is the most popular content on your site? It's always nice to know what attracts people, so you can do more of it.

I've never been altogether happy with TypePad's analytics, although the new TypePad does a *much* better job (plus, they added a link which allows you to trivially add the needed Google Analytics code to your page, which used to be a hassle).

I hope that helps answer your question.

Wayne Young

Thanks Mike. I have activated my Google Analytics and look forward to understanding more of that as the stats come in.

AS always, enlightening and practical advice. Keep up the good work!

Dustin Wallace

Another web analytics practitioner once said, "A website without measurement is just a hobby."

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