Yesterday, I asked you to guess what what the first thing I recommended that a winery change on their Web site.
A quick look at the site's HTML told me that this winery probably wasn't measuring traffic to their Web site. I didn't see evidence that they had an analytics program of some sort installed (e.g. Google Analytics, free). They might be analyzing their raw Web server log, but it seemed unlikely.
Without solid information about how visitors are using your site, you have absolutely no hope of improving your site's performance (however you choose to measure it). In the Web world, improvement requires testing, and testing means measurement.
If you aren't measuring your Web site traffic, why not? (I know, "My site doesn't generate many sales, so it's not important to measure what it's doing." Ack!)
Clueless about analytics? Leave a question in the comments, and I'll be happy to answer it.