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November 18, 2009

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El Jefe

Actually #2 is most relevant to wineries! I give my best stuff away every day in our tasting rooms and at tasting events (including tomorrow at the Convention Center in Sacramento, but I disgress.) You might also give your best stuff away by sampling wine to bloggers, or making a loss leader offer (I disagree that Social Media hates selling. Social Media has a low tolerance for selling. Social Media also wants free shipping. ;)

Mike Duffy

I stand corrected! :)

An excellent point, which just goes to show that I don't always think from a winery owner's perspective.

Jon Bjork

I'd say the best aspect of social media is getting back in touch with old friends and getting to know new ones. It is also fun having access to the media in a seemingly personal way.

The worst aspect is that social media has become a HUGE time expendature. Like having a thousand email messages a day. Remember "intelligent agents" from the 1990's? They are in use by Amazon and others, but a heavy networker is going to have to become proficient at strategic use of intelligent filters.

seo services

Harsh but fair! The internet is becoming saturated with blog posts and it's increasingly difficult to find relevant, quality content. Social media tools need to be used as part of a greater strategy for promotional purposes.

SEO Web Analytics

The internet is becoming saturated with blog posts and it's increasingly difficult to find relevant, quality content. Social media tools need to be used as part of a greater strategy for promotional purposes.

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