Which of these 7 marketing challenges do you face with your winery's online presence?
- I need to reach more people.
- I need to reach better people.
- I need more resources.
- I need to improve testing and usability.
- I need to redesign my site.
- I need to obtain better metrics.
- I need to improve conversion rates.
In the meantime, you might enjoy this two-part article about strategic challenges for online marketers (part 1, part 2), which asks the bigger question into which these challenges fit: what makes people buy?