Lazy Sunday: Soda Pop

It's just fascinating to listen to John Neese, the owner of Galco's Soda Pop Stop in Los Angeles, talk about soda pop:

Their soda pop Web site isn't elegant, and they have an extremely obnoxious sound loop on the first page, but they do have a good call to action (featuring 3 different sodas) and clear navigation once you enter the online store.

This is an engaging video because the guy has a good story to tell, and the video itself is professionally edited.

(thanks to Seth Godin for the pointer - you may want to read his take on what this video represents.)

Comments

[Tyson Caly]

Just incredible! Thanks for posting this Mike. This film is very engaging and very well put together.

John's enthusiasm and knowledge for soda certainly shines here. I'm very interested in what he has to say, that it makes me want to drive down to LA to visit the shop. Forget the soda, I want to meet him. Engaged, entertaining, and knowledgeable. I keep coming back to the same thought, it's always about the people.

Wineries are full of interesting people. They should tell their stories in a similar manner. It's not always about selling the wine with a hard push, it's about telling your story! When people get to know you, you've established a trust, a liking, a desire. Films like this can help a larger audience connect with you and your brand.

Thanks again!