Guy Kawasaki, on American Express's OPEN small-business site, interviews Dan Zarella, the author of The Social Media Marketing Book:
In this interview I try to pin him down and tell me when to use specific social media platforms, services and practices to run a business.
If you're trying to decide between Twitter, Facebook, or a blog, take a look at this post.
The AMEX OPEN Forum also has a RSS feed which is worth subscribing to (which is how I found this interview), as well as a section devoted to social media (including this e-book ).
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