Changed Conditions Ahead

This quote is really, really important to the future of your winery:

The fundamental way in which humans shop and learn has changed dramatically the last five years because of the increased power of word-of-mouth and search. Therefore, you need to change the way you market your products to match the way people learn and find out about them.

(more here).

The important thing is to be found.  That begs the question, What are my customers looking for?  It also begs the question How do they look for things? but there are really only two answers to that question: friends and Google.

What are your { future, potential } customers looking for?

Comments

[El Jefe]

Rubber chickens, for one thing. While we rule the number one roost for "rubber chicken wine", I was dismayed to realize this morning that we come in 51st for plain old "rubber chicken".

I gotta get on that. Time to grease up the meta tags.