...about how to open a bottle of wine (without a corkscrew):
Disregarding for a moment that this is not the way to open an older bottle with lots of sediment, imagine that your winery had done this video. Still funny, but branded.
Wouldn't it be nice to have 145,000 people exposed to your wine (even if you probably don't want them to use this technique to open it)?
(I believe that Paul Clifton is the winemaker at Hahn Estates. Can anyone identify the label in the video?)
Update: Deux Punx offers us a slightly different take on the same principle. Note that, like a corkscrew, this works even when you are drunk.