I hadn't watched this until now. Pretty amazing. Particularly the Kindle statistic.
I know for a fact that traffic to this blog increases when I tweet about a post. As with blogging, other forms of social media like Facebook, Twitter, and You Tube aren't for every winery, take time to pursue, and can be (sometimes unwittingly) abused.
Enjoy the video (the music is Fatboy Slim's "Right Here, Right Now"). And, for those who haven't see it, the inspiration for this video, also full of illuminating factoids: