When someone visits your winery Web site, one of the possible outcomes is that they call you up. That's actually A Good Thing.
Tracking that conversion, however, can be a bit of a pain. Even if you have a script for the people who answer your phone that reminds them to ask whether a caller visited your Web site first, what do you do with the data?
If By Phone integrates with Google Analytics to provide a more unified view of what's going on when clicks turn into calls.
(via the TheGrokDotCom)