What would doubling the conversion rate on your winery Web site be worth? In other words, twice as many sales?
If it's worth more than 995 pounds sterling (roughly $1585 in US dollars) over the next 12 months, you might want to take a look at this offer from Scratchmedia.
I'm not endorsing this program, but I don't think you can make progress if you don't do *something* different. This is a fairly straightforward approach where:
- you will get some personal attention
- a reasonably sophisticated approach using A/B testing will be taken, and
- the provider has a vested interesting in being successful (the results are going to be part of a case study for a book).
Update (2009-10-03): Some additional details on the offer.
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