Want To Improve? Just Ask.

When a visitor leaves your winery Web site, wouldn't it be nice if you could ask them these two questions?

1. Why did you come here today?

2. Did you get what you came for?

Actually, it's quite possible to do just that.  Any takers? 

Comments

[Andrew Kamphuis]

Okay I'm game - how you going to do that? Exit surveys on websites are bad form. Visitor profiling and then sending an email is a bit creepy (sending the email is the creepy part). Statistical analysis is a little vague (not quite like asking a question).

You certain can provide feedback page or even a feedback widget on every page and ask them.

I agree that it's nice to now if they found what they are looking for - but how often are you honest in a retail store when a clerk asks you that question.

[Mike Duffy]

Here's an example of a not-terrible exit survey experience. Not a bad place to start:
http://www.4qsurvey.com/

(and it's free.)

[Andrew Kamphuis]

Mike,

It's a decent place to start (better than what I initially thought). They ask you up front if you want to take a survey which is nicer than just having a popup. (It's the popups that I consider bad form, but asking up front is better than just having it popup on exit).

Andrew