Hashtags For Wineries

If you've used Twitter, you've probably seen a hashtag.  That is, a hash sign (#) followed by a sequence of characters, e.g. #wine. There's no built-in meaning to hashtags.  It's just a textual convention which has become an accepted part of using Twitter.  When people use the same hashtag to categorize their tweets, it becomes useful.

For example, Paul Mabray of VinTank has been know to include the hashtag #atomicfireball in his tweets.  Who knows what it means?  On the other hand, the #redsox hashtag has a pretty obvious meaning, and is used by enough people to break into the "Trending Topics" list you'll see on the right-hand side of your Twitter home page.

If you're curious about ways to use these cryptic constructs to promote your winery more effectively via Twitter, here's a useful and informative article: How to Use Twitter Hashtags for Business

As with all social media forms, Twitter hashtags require an investment of time (and thought) to pay off.  The article contains links to some tools and sites which can help.

PS - you can follow The Winery Web Site Report on Twitter as @wwsr, and me personally as @mikeduffy.

Comments

[Paul Mabray]

LOL - thx for giving this tip about hastags. #atomicfireball is a cinnamon candy treat (quite spicy and tasty). A few of us use it as a metaphor for business and personal situations or if were just feeling "it." Please join us if you'd like!

[Caitlin at Backlink Building]

Yes, hashtags has become a really great addition to Twitter last year. What is the hashtag you're using for your business? Is it plain #wine only?

[Chris]

I wasn't aware that you can use hash tags like that! Thanks for sharing