Readers of this blog already know that I'm a big fan of Google Analytics for wineries to track traffic to their Web sites.
A terrific adjunct to Google Analytics is Google Webmaster Tools, which basically shows you the data that Google has about your Web site, in an easy-to-understand fashion. Like Analytics, Webmaster Tools are free.
It's easy to install (as long as you can edit the HTML of your home page, or add a specifically-named HTML file to your Web site) and well worth it.
To further whet your appetite, here are 6 tips for using Google Webmaster Tools.
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