Beyond The Fail Whale

The University of Washington taught a course this summer entitled Beyond The Fail Whale: How Twitter Is Changing Organizations.

It appears that they created a book for the course, which includes a chapter-length case study about wineries using Twitter, which is the point of my mentioning it here.

The wineries used in the cases study include:

• Capozzi Winery
• Donati Family Winery 
• Eagles Nest Winery 
• King Estate Winery 
• Sobon Family Wines 
• St. Supery Vineyards & Winery 
• Teusner Winery 
• Twisted Oak Winery 

(links above are to each winery's Twitter home page).

If you're interested in how wineries are using Twitter to good effect, go read the chapter.  It looks like it was an interesting course.

Comments

[twitter.com/EaglesNestWine]

Mike:

Thanks for mentioning this study on winery use of Twitter. It's been an interesting experience. Keep up the good work!