The NY Times advertising pundit, Stuart Elliott, covers Blackstone's new "In Wine We Trust" advertising campaign.
To underscore the promise, the campaign, appearing in national magazines, includes a money-back guarantee from the Blackstone Winery, part of the Constellation Wines United States division of Constellation Brands.
“We’re so sure you’ll enjoy the taste of Blackstone wines that if you don’t, we’ll pay you back,” the ads declare. “Count on it.” There is even a section of the Blackstone Web site devoted to the refund offer.
Ironically, the money-back guarantee isn't valid in California (along with AL, AR, CT, GA, HI, IN, LA, ME, MD, MI, MS, NH, NJ, NY, OH, OK, UT, and VT), although Blackstone is based here. The Blackstone rebate site requires you to enter your state, which allows them to collect the data, but is sort of a pain in the butt for site visitors.
In states where the offer is valid, Blackstone will refund your purchase price, up to 12 dollars.