Wine With A Money-Back Guarantee

The NY Times advertising pundit, Stuart Elliott, covers Blackstone's new "In Wine We Trust" advertising campaign.

To underscore the promise, the campaign, appearing in national magazines, includes a money-back guarantee from the Blackstone Winery, part of the Constellation Wines United States division of Constellation Brands.

“We’re so sure you’ll enjoy the taste of Blackstone wines that if you don’t, we’ll pay you back,” the ads declare. “Count on it.” There is even a section of the Blackstone Web site devoted to the refund offer.

Ironically, the money-back guarantee isn't valid in California (along with AL, AR, CT, GA, HI, IN, LA, ME, MD, MI, MS, NH, NJ, NY, OH, OK, UT, and VT), although Blackstone is based here.  The Blackstone rebate site requires you to enter your state, which allows them to collect the data, but is sort of a pain in the butt for site visitors.

In states where the offer is valid, Blackstone will refund your purchase price, up to 12 dollars.

Comments

[el jefe]

If I understand CA law on this, if a bottle is "bad" you are allowed to replace it. I *think* you might even be allowed to refund if replacement is not possible. (There used to be a useful doc file on the ABC web site that spelled this stuff out to some degree but now it seems to be gone and I can't find anything that replaces it.)

But whatever, any winery worth its salt will do what it takes to make sure a customer is satisfied. Nudge nudge wink wink.

[IMERGENT]

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