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August 04, 2009


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one other thing.. set up your analytics to extend the time it takes for the cookie to expire. If someone looks at your site, bookmarks it and then comes back 2 weeks later you want to be able to see they're the same person not a different one. IF the cookie window is too short, the cookie from the first visit will expire and they'll get a new one on the second visit. They look like 2 people at that point. If you set the window to 30 days, they will look like one.

See this article for an excellent overview on how to use analytics on a site. It's Google Analytics centric, but the principles will work with other packages:


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