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August 04, 2009

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rick

one other thing.. set up your analytics to extend the time it takes for the cookie to expire. If someone looks at your site, bookmarks it and then comes back 2 weeks later you want to be able to see they're the same person not a different one. IF the cookie window is too short, the cookie from the first visit will expire and they'll get a new one on the second visit. They look like 2 people at that point. If you set the window to 30 days, they will look like one.

See this article for an excellent overview on how to use analytics on a site. It's Google Analytics centric, but the principles will work with other packages:

http://www.kaushik.net/avinash/2008/09/rules-choosing-web-analytics-key-performance-indicators.html

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