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Here's a great example of why testing is so important. Your intuition about what works best is probably no better than 50/50, even when the magic phrase "best practice" is invoked by you or your designer.
09:19 AM in Winery e-Commerce | Permalink
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This is also nice becuase it highlights how relatively minor, easy changes can have very real effects (and yes, I picked the right version). Creating the extra version was probably a few minutes of dev and design time and even if they winning version was the original... it confirms that it's better than the alternative.
August 26, 2009 at 09:02 PM
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