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Here's a great example of why testing is so important.  Your intuition about what works best is probably no better than 50/50, even when the magic phrase "best practice" is invoked by you or your designer.

Testing is important for Laura Ashley, and it's important for your winery Web site.  Google Analytics plus Google Web Site Optimizer are free tools which allow you to accomplish this kind of testing yourself.

(By the way, I picked the right answer.  Did you?)

Comments

[rick]

This is also nice becuase it highlights how relatively minor, easy changes can have very real effects (and yes, I picked the right version). Creating the extra version was probably a few minutes of dev and design time and even if they winning version was the original... it confirms that it's better than the alternative.