Just as every book has its own International Standard Book Number (ISBN), there's a nascent movement to give every distinct wine its own AVIN (which doesn't seem to be an acronym for anything, but probably came from Adegga Vintage Identification Number). The whole idea is to make it easier to search online for information on a particular bottle of wine.
Unlike ISBNs, an AVIN is free to create and use. This is an important distinction, and could lead to broad adoption. The question is whether wineries will see value in using precious back label real estate to make it easier for consumers to compare and evaluate their wines.
This post at Adegga called my attention to the fact that at least one winery (Cortes de Cima) is actually putting the AVIN for a wine on the label, with directions to Google it (try it for yourself).
What's keeping you from putting an AVIN on your label (or at least on the product page on your Web site)? Please leave a comment!
We find that a lot of our customers don't have a clue of what the QR Code or AVIN are, and therefore are trying to help educate them. However, now and then, we meet someone who is completely at home with them, and loves to see them on our bottles, and makes immediate use of them, by whipping out their cellphones, scanning, and 'presto' they have instant tasting notes and all the other info available on the Adegga site!
Posted by: Carrie Jorgensen | August 31, 2009 at 10:35 PM
Are any small producers embracing this new technology? Biodynamic? Organic?
Posted by: Warren Bobrow | September 01, 2009 at 09:01 AM