Instead of hiring an agency, consider hiring your users.
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I am not sure if I agree with this to be honest. The prize money is so small compared to the production cost of a commercial that it seems to be a rip off. I guess this is the risk that they have taken. Rather much like the "best job in the world" PR stunt.
Posted by: Elaine | July 11, 2009 at 03:36 PM