On June 8th, I wrote about what I felt was a missed customer service opportunity by Chateau Julien. After they received some "negative comments" on what they had intended to be a "tongue in cheek" post, they've asked their readers to "make the call" as to whether to remove the original post altogether.
(you can read the comments on their original post here)
On the one hand, I feel badly for having called attention to Ch. Julien's gaffe. They made a common beginning blogger's mistake and experienced the wrath of anonymous commenters.
On ther other hand, it's instructive to others who write winery blogs (and blogs in general) that written humor is sometimes elusive.
I guess my bottom line is that there was probably a better way to have written the original post. For example, here's one from El Jefe.
If you have comments, please leave them here, and give Ch. Julien a pass this time.
Thinking as a winery owner, would you remove the comment?
They *can't* remove the post from the web - it's been cached by Google etc. Of course, they can remove it from their site. But they seem to be missing the point - THEY need to decide on things like this. What's their stance, their personality, their ethic? Solicitous? Playfully snarky? Take responsibility for what they do. They were rude and disrespectful initially - nothing will cover that up. So own it, decide on t he post removal and MOVE ON.
Oh and vitriolic anonymous commenters were best described by a Slashdot label - Anonymous Coward. Man up and sign your name folks.
Posted by: rick | June 27, 2009 at 10:22 AM
Right now they have a huge opportunity to clarify their commitment to customer service and move on.
The previous commenter rick summed things up pretty well I think.
Posted by: el jefe | July 04, 2009 at 02:16 PM