Now, Winery Lifestreams!

Evidently, blogging has become passé.

Now you need a lifestream, like PR maven Steve Rubel.

While I'm poking a little bit of fun at the idea, I think Rubel's workflow is worth a look if you're interested in the idea of creating a lifestream for your winery, a central feed of everything that you want to communicate to your fans.

As always, one needs to evaluate new developments with this in mind: it's always about selling more of your wine, whether it's a Web site, a blog, Twitter, Facebook, or a lifestream.

Comments

[el jefe]

I wrote a long comment here about my skepticism over posterous (just an email posting blog with hooks) and friendfeed (twitter with a little organization). But typepad ate it.

Maybe I should switch to another platform ;)

[el jefe]

As a follow up, even though I am not seeing the utility of yet another way to post stuff... the right thing to do when one of these SM sites shows up on your radar is to at least secure your preferred name on the site.

I learned my lesson when I didn't take twitter seriously. Now @twistedoak is tied up forever by a guy who doesn't even use it.

So now you can visit http://twistedoak.posterous.com/ and see one posting, for your enjoyment. I will say that the site design is excellent and very easy to use. And the ability to post photo albums to Facebook (as opposed to FB's horrid Java uploader) could be a win for me.