My wife and I are big fans of the movie Pretty Woman. At the end of the movie, there's a street person who walks through the frame:
Welcome to Hollywood! What's your dream? Everybody comes here; this is Hollywood, land of dreams. Some dreams come true, some don't; but keep on dreamin' - this is Hollywood. Always time to dream, so keep on dreamin'.
Dreams are a large part of what makes us tick as human beings. Neuroscientists say that our ability to pre-visualize outcomes is enabled by our complex cortical structure (read Jeff Hawkin's On Intelligence for a great, readable take on our brains).
Wine country is the land of dreams, too. I was talking to a guy last night who is growing Cabernet Sauvignon on some leased acreage in Kenwood and dreams of making a $20 bottle of Cab that he would like to drink. Maybe his dream will come true.
And then, of course, he'll raise the price to $75.
But, the important thing is to have a dream. Seth Godin phrases it very nicely in Ruby Slippers. Read it with your Sunday morning repast, and then take some quiet time to articulate your dream.