Evidently, blogging has become passé.
Evidently, blogging has become passé.
For those of you who enjoyed Freakonomics, there's a New York Times blog written by the same fellows, along with guest writers.
A newly-added guest economist, Robin Goldstein, writes about wine and the wine industry.
On June 8th, I wrote about what I felt was a missed customer service opportunity by Chateau Julien. After they received some "negative comments" on what they had intended to be a "tongue in cheek" post, they've asked their readers to "make the call" as to whether to remove the original post altogether.
"JD in Napa" has started an interesting blog on winery marketing through social media, which deserves your attention: Facebook for Wineries
Instead of hiring an agency, consider hiring your users.
Twitter Search is the best way to keep tabs on what's being said about your winery/wines on Twitter. You'd be surprised.
Here's a quick introduction from the nice folks at CommonCraft:
Each Twitter Search has its own RSS feed, which means you can keep tabs on lots of distinct searches using your blog reader (e.g. Bloglines.com)
If you've got some additional Twitter Search tricks, please leave a comment.
Paige over at Erath Winery invited me to take a look at their new Web site. While it will take me some time to look around and do my "winery Web site evaluation thing" (much as I did for Twisted Oak recently), looking at their site navigation prompted me to ask this question:
I've had a pretty good run of posts lately, but the well has temporarily run dry (in part due to business travel earlier this week).
Every holiday offers an opportunity to market your wine, even Father's Day. I want to call attention to this innovative approach to Father's Day wine marketing from Notaviva Winery (which I saw on their blog): Grillin' at the winery
Want to treat dad to a special experience? How about five grilled dishes, each paired with a Notaviva Vineyards wine?
It sounds delicious, and you can bet that Dad will want a few extra bottles of your wine to go with his own grilled meals at home.
Jeff "El Jefe" Stai and his crew at Twisted Oak Winery in Murphys, CA have lauched a brand-new Web site. Jeff is one of the most tech-savvy winery owners, so I wanted to take a close look at his new site.
Welcome to Hollywood! What's your dream? Everybody comes here; this is Hollywood, land of dreams. Some dreams come true, some don't; but keep on dreamin' - this is Hollywood. Always time to dream, so keep on dreamin'.
Two great ones are here: http://www.kottke.org/09/06/the-science-of-persuasion
I saw this interesting comment on the Wind River Cellars blog:
Hey everyone! Sorry I've been such a lame ass with the blog lately... I'll try to update this blog more frequently, but to tell you the truth, it's easier to just post things on Facebook. I prefer Facebook because it's easier for you all to post pictures and comments. If you're a Facebook geek, just search "Wind River Cellars" and become a friend.
And thinking about it, Joel has a point. Facebook has a richer interaction environment than common blogging platforms like Wordpress and TypePad.
Of course, Facebook can be confusing. When I followed the instructions above, here's what I saw:
(click for a larger image in a popup window)
I couldn't immediately tell what to do: join the Wind River Cellars Fan Club group, or add Wind River Cellars as a friend?
Of course, an untended Facebook page for your winery is just as bad as an untended winery blog. In the end, you've got to decide whether you really want to interact with people online (I think you're missing something if you don't, but would love to hear "responsible opposing viewpoints").
What's your take? Leave a comment!
(Interesting related post: Should a Facebook Page Be Part of Your Digital Marketing Strategy)
If you're using Facebook to promote your winery, you'll be able to get a vanity URL for your Facebook pages on a first-come, first-served basis beginning at 9:01 PM on Friday, June 12th. Here's a good explanation of the details.
If you signed up for a Facebook Page after May 31 or a user profile after today at 3 p.m. EDT, you may not be able to sign up for a username immediately because of steps we've taken to prevent abuse or "squatting" on names.
Every time he says "book,", you say "wine."
Here's a consumer inquiry and response from Chateau Julien, with the headline "This is funny! I suggest he call his insurance company!"
While I can't fault their response from a business perspective (the flawed bottle was a gift, not a direct purchase from the winery), it's quite possible they missed an opporunity to delight, not only the person with the flawed bottle, but the person who gave them the bottle (which retails for $15 or less). Seems like cheap marketing to me.
What do you think? Any winery owners care to comment (especially someone from Chateau Julien?
And they probably should have removed the consumer's personal information from their blog post (I left a comment to that effect when I saw it, and as of 2009-06-08, they appear to have now removed the information).
If you have a winery blog, you can help your readers by showing them how to subscribe to your RSS feed. Just like I've done below, you can create a post with the YouTube video embedded.
Every month, I take a look at The List (my comprehensive list of winery blogs), and list the blogs that have been added in the past month. Here are the additions I made last month:
Decalier Wine Company
Dr. Loosen Wines
Hickory Creek Winery
Stag's Hollow Winery
This brings the total on the list to 191 of active and inactive winery blogs.
This 15-item checklist is pretty good, if you're willing to be thoughtful and honest with yourself. It's not specifically for winery Web sites, but does address the need to help visitors reach their goals, and to present a distinct and memorable personality.
But remember, the most important page on your site may not be the home page.
I've written before that using blog software as the foundation for a winery Web site seems like a not-bad idea.
What are your options now that, as the Wall Street Journal reports, "the company [New Vine Logistics] plans to shut down permanently"?
(via Serious About Wine)
If you're one of the wineries who has shipments to customers pending at New Vine Logistics (NVL), it's a crisis for you.
This is a very short post (inspired by this geeky article from the very smart Tim O'Reilly).
What would your winery Web site be like if you were building it today?