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June 11, 2009

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Wayne Young

Facebook could replace a blog, but why not have both? I post on my blog and then post a link on my FB fan page. It takes 3 extra minutes.

Iris Rutz-Rudel

It depends..., as often in life...

first I would say: it depends on who your "friends" on facebook are.... I noticed, that a lot of people send me a "friends request", where I have to confirm them first, before being able to see, who they are and if they are, for example, wine related or simply people, who are just looking for Guinness record of friends or nice girls in underpants... You can kick them out again, if you think, they are not suitable, but it takes times to notice and to do, and in the meantime, they are crowding your facebook wall with silly commentaries and their personal hobbies... Facebook itself, with all it's game applications, which are rather "nonsense orientated", fills up your letter box with requests, to take the same quiz, send hugs and what not...

As I have a rather spam free commentary section on my blogs, I think, communication via commentaries is more worth while - and I you have the politeness, as a blogger, to answer to comments and questions, people will notice that and come back to read it.

As Wayne said: why not have both, I too publish my blog posts immediately on my facebook page, so people, who prefer facebook as an information source, can find it there.

But my statistics on my three blogs show, that many people come via search words on Google - there may be some, who finish disappointed, like the eternal "what does a woman vintner wear underneath in the wines" searcher (no joke, I had it this morning...), but must of the key words make sens and show, that people are interested in older posts and substantial information, like pruning, barrel work, photos of the seasons, pesticides, or the awkward petrichor word, which inspired me once to a post...

So I would say, as much like Twitter, which is very popular in the German Web 2.0 community at the moment, facebook may be used, but will not replace a good furnished blog and it's archives.

As a good wine vintage needs at least two years to be prepared (starting in winter with pruning, accompanying it till harvest and going on for at least as much time in the cellar, before bottling and sending it out into the world), a good blog needs time, from the writer as well as from the reader, to be build and read.

Facebook is easier, it's all just "news", what am I doing right now?, and that's what most of the facebook people come for. I don't think that they will be looking into your "facebook archives", to learn how what you're doing right now depends of what you have done before (or didn't do in time) - and winemaking is all about that...

My conclusion: use facebook - it has perhaps a slight advantage by int's international aspect - you can find friends from all over the world more easier as on a blog, if you communicate in their different languages - but don't give up your blog - and keep it updated seriously with all the detailed information, you would never write or read on facebook - it's a long term investment, not only commercially, but also into human relations and mutual exchange:-)

Mike Duffy

@Wayne - it's trivial to have your blog posts automatically added as "Notes" to your Facebook profile: http://www.facebook.com/help.php?page=818

That's what I do.

JD in Napa

As suggested above, blogs provide a timeline, particularly useful for wineries who want to tell their story and present their philosophy. Facebook is great for brief updates, event posts, and conversations with Fans that are open for all Fans to see. The games and debris that Iris mentions seems to be associated mainly with profile pages; most folks are more thoughtful with their posts to Fan pages. And, of course, we can't forget Twitter, full of breaking news and links back to your blog or Fan page. I consider these to be the three legs of the SocMed stool. And, as Mike points out, there are many utilities that permit you to send one post to all three platforms with the click o'the mouse. Working with all of these permits you to exploit the different viral aspects of each to expand your community.

rick

Wow. What that says to me is "Hey, I can't be bothered to talk to people who might be interested in my winery unless it's really really easy for me."

It's not about you. It's about them. Your customers, potential customers, wine geeks, press and oh yeah, customers. If you don't get that all the social media flash in the world won't help you.

Iris Rutz-Rudel

"Hey, I can't be bothered to talk to people who might be interested in my winery unless it's really really easy for me."

Perhaps it's because I'm not a native speaker: but really Rick, I have the impression that we didn't read the same posts and commentaries here...:-)!

rick

iris,

I'm talking about the attitude shown in the Wind River blog, not about the comments here. To wit..

"Hey everyone! Sorry I've been such a lame ass with the blog lately... I'll try to update this blog more frequently, but to tell you the truth, it's easier to just post things on Facebook. I prefer Facebook because it's easier for you all to post pictures and comments. "

Note "I prefer.." and ""...it's easier to...." The attitude is all centered on THEM, not their customers. Who posts about being a "lame ass"? Does that sound even remotely professional? Note that pro doesn't = boring, but it also doesn't equal talking like a college kid who can't be bothered to think about what they're writing.

The blog has infrequent posts, mostly excuses for not posting. Come on, how hard is it to post once a week or so about what's going on? You can't tell me there's nothing going on AND that you're so busy... so if stuff is happening, take an hour or so a week and write it up. Oh, but that's HARD... it's easier to just post on Facebook.

Iris Rutz-Rudel

Thanks, Rick, for putting your commentary into it's context for me - you're right, that's different - and it is for me a good example of the difference I felt about social media like facebook. What you quoted from WindRiver-Blog would be quite a normal contribution to a facebook page - read once and forgotten next day... in a winery-blog, I think the author should think twice before posting such trivial information. If your archives finish being a enumeration of "college kids bubbling", there is no interest for the reader and as you said, no professional attitude - what would we think about the winemaker telling his clients: oh, I didn't have the time to work seriously in my vines and in the cellar, so I just bottled what was left, don't wary about the poor quality...

Perhaps that would be the best advise to a bloging/communicating winery: take writing as seriously, as your wine-work, to convince your readers that it could be interesting to taste your wine - both - texts and wine reflect your image.

Mary B.

I agree with all the main points here: a well-written blog will attract far more readership than just a website, because it is updated and current, open for discussion, and also (as others pointed out) an archive of vintages and discussions at the winery. Plus, you'll get links to interesting and classic posts no matter how old they are.

Facebook is great for building a network of new readers and industry-related contacts. I use a Profile because I prefer contacts to think of me as their friend instead of themselves as my fan ... the first 200 contacts will include the usual--Russian princesses looking for love, hey you're cut babe, etc. But after about 200, your friend list will start to generate itself. Now if I see a wine glass, chef's whites, or a lot of mutual friends, that's an auto-in, easy as pie ... and that's pretty much all I see now.

Mary B.

Oh yes, the cutesy applications are a little annoying, but whenever you receive a new request, at the bottom of the notice you can click "Block This Application".

Elanie

Whether is is a Facebook page or a blog site for a winery, what's more important is you always update it and make the layout more user-friendly and appealing.

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