I saw this interesting comment on the Wind River Cellars blog:
Hey everyone! Sorry I've been such a lame ass with the blog lately... I'll try to update this blog more frequently, but to tell you the truth, it's easier to just post things on Facebook. I prefer Facebook because it's easier for you all to post pictures and comments. If you're a Facebook geek, just search "Wind River Cellars" and become a friend.
And thinking about it, Joel has a point. Facebook has a richer interaction environment than common blogging platforms like Wordpress and TypePad.
Of course, Facebook can be confusing. When I followed the instructions above, here's what I saw:
(click for a larger image in a popup window)
I couldn't immediately tell what to do: join the Wind River Cellars Fan Club group, or add Wind River Cellars as a friend?
Of course, an untended Facebook page for your winery is just as bad as an untended winery blog. In the end, you've got to decide whether you really want to interact with people online (I think you're missing something if you don't, but would love to hear "responsible opposing viewpoints").
What's your take? Leave a comment!
(Interesting related post: Should a Facebook Page Be Part of Your Digital Marketing Strategy)