This 15-item checklist is pretty good, if you're willing to be thoughtful and honest with yourself. It's not specifically for winery Web sites, but does address the need to help visitors reach their goals, and to present a distinct and memorable personality.
But remember, the most important page on your site may not be the home page.
Mike, this is a good article on home page design and the concept of "front door value."
http://bit.ly/HWts1
Posted by: Jeremy | June 11, 2009 at 03:20 PM