From the MarketingSherpa folks: Basic Tips for Improving Ecommerce Experiences
Number one is something I've talked about here at The Winery Web Site Report for years as a major failing for many winery Web sites. The other two are simple, common-sense suggestions. But as Horace Greeley said, "Common sense is very uncommon."
Alas, you'll most likely read it, nod, and then ignore some very sound advice.