Proof

Hugh McLeod of gapingvoid.com nails it with his latest post: when selling a physical object (e.g. your wine) in a virtual setting, it's good to have proof that other people have already bought it.

Twisted Oak does this well, with pictures of happy customers and rubber chickens, "proving" that drinking Twisted Oak is fun.  Contests, as Twisted Oak has shown, are a great way to get people to submit pictures.  Maybe we're all lemmings, but that doesn't negate the value of showing people engaged with your product.

Anyone else out there actively inviting their fans to submit pictures involving their wine (or chickens)?  

Comments

[kburgin]

Such an easy way to acknowledge fans and build buzz. I love the way this cafe has fan-photos from around the world http://espressoheads.com/abroad-images/idrather.htm

All it needs is to provide a mobile number and ask people to SMS the pics to you...

[Brandy Bell]

a little bird told me that Donati Family Vineyard has something in the works that shall be revealed at the Paso Robles Wine Festival this Saturday... keep your eyes on them.