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May 13, 2009


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David Topper

I most certainly don't have all the answers. The pursuit is most of the fun anyway. However, relating to this video series, to state that I don't get it is an understatement.

The questions are: Who is the customer of their wine? Does this convey the proper value proposition to that customer. And, for any marketing activity, we need to answer "so what" with definition and clarity to the benefit of the prospect.

Counting eyeballs: If I add the word "SEX" to all of my SEO, I will substantially increase page views and therefore exposure (if you pardon the expression). But, will I draw the right customer to purchase my wine? What about the bounce rate? So, back to the questions we go...

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