Judd's Enormous Wine Show

Judd Finkelstein of Judd's Hill has produced three episodes of Judd's Enormous Wine Show:

Episode 1:

Episode 2:

Episode 3:

This may be heretical, but I'm afraid I just don't get it.  Despite a clear desire to create high quality, interesting content, the episodes seem to long, and I don't seem to be getting the point.  On the other hand, Judd's videos have had over 200 views each on YouTube.  And I do believe that video can be a powerful way of reaching your audience.  But I think you've got at most 10 seconds to grab someone's attention.

(note that this is why TV shows and movies get right to the action, and *then* run the intro)

What do you think?  What advice would you offer Judd?

Comments

[David Topper]

I most certainly don't have all the answers. The pursuit is most of the fun anyway. However, relating to this video series, to state that I don't get it is an understatement.

The questions are: Who is the customer of their wine? Does this convey the proper value proposition to that customer. And, for any marketing activity, we need to answer "so what" with definition and clarity to the benefit of the prospect.

Counting eyeballs: If I add the word "SEX" to all of my SEO, I will substantially increase page views and therefore exposure (if you pardon the expression). But, will I draw the right customer to purchase my wine? What about the bounce rate? So, back to the questions we go...