Your Winery On Facebook: A Page or A Group?

Here's a great summary of the difference between a Fan Page and a Group on Facebook.

I don't think there's any question that a Fan Page is a must for your winery, as long as you are willing to give it some love. I disagree with the notion of doing both a Group and a Page (see the comments to the article above), since diverts both your attention and that of your visitors.

Of course, feel free to tell me I'm wrong! :-)

To help you take the plunge, here's a step-by-step guide to creating a Facebook Page for your business.

If you have a Facebook presence, please leave a comment with a link to your page/group and what your experience has been with it.  If you've decided against Facebook presence, what's your reason?

Comments

[Joe Lange]

Hi Mike!

Our family winery has a Facebook page that I try to keep updated with the latest news from LangeTwins - I just finished uploading a bunch of videos that we have had in the archive.

FB has been making lots of changes to the way pages work (more like personal profiles) so that has helped. I think FB is a great tool to share and connect with your fans.

One of our biggest 'successes' on FB was using their poll app to gather our fans' insight on a new label design. We had great interaction and their votes and comments drove our design process.

Here's our page link:

http://www.new.facebook.com/pages/LangeTwins-Winery-and-Vineyards/36427363944

[Shon Sterling]

We put our Esterlina Vineyards Winery on Facebook and people were happy with it.

We recently put Everett Ridge Wines and the Diablita Wines on..

Facebook seems like a great medium when someone talks about a product or common interest, there is information within where comments can be made and with links to the real websites.

http://www.facebook.com/home.php#/pages/Esterlina-Vineyards/15037490379?ref=ts

http://www.facebook.com/home.php#/pages/Everett-Ridge-Vineyards-and-Winery/50715870508?ref=ts

http://www.facebook.com/home.php#/pages/Diablita-Wines/62505778553?ref=ts