Google Is My Home Page

Actually, Google is your winery's home page:

... it’s a simple reality that many organizations are either overlooking or ignoring today. People are starting to view the Google search bar as their URL entry box. Instead of typing "www.zappos.com" people are simply typing the world "Zappos" into a search form.

Similarly, people  just type your winery name into the address bar and let the browser's default search engine do the work.  And of course, in Google's Chrome browser, there's just one box.  Type in a URL or a search phrase --  it doesn't matter to Chrome.

That's why it's so important to know what search terms bring people to your site, and just as importantly, which page they land on for each phrase.

Comments

[Tyson Caly]

Michael, have you noticed when people type in www.google.com into their browsers and then type www.domain.com into Google? I find that so strange, and I see it happen all of the time. People's browsing habits are funny.

But you're certainly right, you never really know how people are going to search for and access your site. It's important to pay attention.